Kleenex Puppy
The Kleenex® Puppy site is the main presence of the Kleenex® Cottonelle® brand online. Originally launched for a campaign in conjunction with Guide Dogs Australia, the site has grown to include product information, user-generated stories and images, and a kid’s area with games and other Puppy Stuff.
- The product section includes several Flash elements that dynamically illustrate the product range, available prints, etc.
- On the winners pages we’ve integrated content contributed by users, including the very successful Double Length promotion which attracted more than 2400 entries.
- The kids area features ringtones, downloads, elaborate games, and an engaging serial story following two puppies through Guide Dog training.
The site has been promoted through regular email communcations, online ads, onpack promotion, and a printed presenter for schools that tied into online lesson plans.
Visit Kleenex Puppy
