Portfolio

The Michelle Bridges 12WBT is a very popular health and fitness site, with a large community of highly engaged members. We started working in the middle of 2011, and it took around 3 months to build and release. Since then, we’ve been pushing out incremental improvements and new features via regular sprints.

• Paid membership site
• Content system
• Event system
• Forum & private messaging system
• Help & FAQ – tightly integrated with 3rd party SAAS help system
• My Stats- an interactive tool which allows members to record their weight

Need to take your customer engagement to the next level? Take a look at how Huggies are dominating the pregnancy and parenting category by building a site with over 42,000 pages of content, plus lots of interactive tools and member features for over 600,000 members.

We’ve been working on this site since 2005, and have recently relaunched with a new design, more features and a stronger SEO focus.

• Interactive tools that connect with social networks
• Membership system that connects with competition and sampling system
• A large and engaged online community

What’s On is no ordinary events website. To maximise engagement with the many different communities within the City of Sydney, we built a customised event listing function, allowing organisers to submit their events directly to the website. Visitors can browse events listings via a range of search tools, to find local events, free events and more.

• Convenient calendar interface for browsing events
• Community focus, with submit events function and social media sharing
• Meets Web Content Accessibility Guidelines 2.0 standards
• Search for specific events by location, time, keywords or category
• Fully integrated with Google maps

Seeded by eye-catching design, great pictures and relevant articles Beauty Heaven has built a vibrant community of beauty addicts. A savvy membership system raises the status of contributors and gives them a reason to write reviews and give feedback. A smart way to leverage the knowledge of the community.

• Editors use content tools to make feature articles stand out
• Vibrant community of users in forum and review areas
• Interesting tools such as Salon Directory

U By Kotex – is a leading feminine care brand highly regarded for their courageous advertising. They needed a website that would support the brand promise of ‘better care down there’ and reach teenage girls.

We’ve recently relaunched with a strong SEO focus, with lots of educational information and a fairly intricate sampling system.

• Website supports the brand strength and talks openly and honestly to teenage girls
• A sophisticated sampling system provides info and samples to teachers and girls

Leveraging Australia and NZs lifestyle boom and desire to create a home oasis – we have helped Yates to develop an engaging and informative website that talks to a new generation of passionate gardeners. Tapping into Yates immense gardening knowledge – you can find all the plant problems that affect Australian and NZ gardens, and a solution.

• Garden expert – ask one of the Yates experts your question
• Project Blog – share your journey with other vege growers
• Virtual Garden – perfect for working out a plan for your garden and what you need
• iPhone application – access the Garden Problem Solver wherever you are and create your shopping list

The site explains how the product is used in a ‘whole of house’ strategy to get rid of rodents for once and for all. This is a great example of how a small website can explain a simple idea through great design.

• Design relates to in-store packaging
• Encourages better understanding of the rodent problem and solution
• Honestly talks to the customers feelings about having a rat problem

Raising awareness of a silent issue – homelessness – we helped Mission Australia create a campaign site for the cause ‘Hush for Homeless’. Users could nominate celebrities, and pledge amounts for them to Hush for 60 seconds.

• Simple but highly effective website
• Raised awareness and money by leveraging celebrity appeal
• Integrated with separate online fund raising application

A website for photography enthusiasts to share images, learn techniques and explore the latest gear. Members can learn the secrets of taking a great picture, participate in photographic assignments and sign up to courses.

• Online community of photographic enthusiasts
• Unique design allows display of many images
• Supports Nikon’s sponsorship of Walkley Award

Multiple brands, hundreds of locations and four different supplier agencies brought together in one web-based application. That’s the solution we developed for Diageo – the organization behind the biggest spirit, beer and wine brands in the world.

Working with the GHO Agency, we developed a a system for Diageo Australia to manage the process of ordering promotional material for pubs and clubs.

• A b2b solution with multiple user groups (marketing agencies, BDMs in the field) accessing the system
• Interfacing with a SAP data system
• Multiple data streams brought together in one web application

We built this site for WWF to support Earth Hour 2008, using a Ruby on Rails backend. The site has a strong social aspect, with people able to invite friends to grow their “tree”, as well as submitting content from Flickr & Youtube. The site was extremely popular, with over 4 million unique visitors a day.

• Inspiring design and visualization of the world-wide community
• The distributed authoring of news feeds for each of the participating cities, as well as live updates during Earth Hour
• Integration with Facebook which at the time, was novel
• Managing enormous load – at it’s peak the site carried 4.2 million unique visitors a day during the event.

A series of Flash games that we developed for use in Australian schools. A colourful and engaging game where characters trade fish in a fluctuating market – think Marine Monopoly. This project was a Highly Commended winner of an Australian Interactive Media Industry Award.

• An engaging and highly visual game
• Triggers multiple learning discussions
• Engages multiple learning styles